Messenger marketing through WhatsApp, known as WhatsApp marketing, involves promoting a brand via the WhatsApp platform. This marketing channel enables brands to connect with a vast audience, foster robust customer relationships, and boost sales. Utilizing SellAlso Workflow enhances the ability to convert leads into customers and offers round-the-clock customer support.
What Makes WhatsApp Marketing Beneficial for Your Business?
WhatsApp stands as the world’s leading messaging platform, boasting an impressive monthly audience of 2 billion active users as of 2023. While it is particularly influential in connecting with audiences in developing nations, such as 340 million users in India and nearly 100 million in Brazil, it also serves as a robust promotional tool in the US market, where 68 million Americans access WhatsApp monthly.
The significance of WhatsApp marketing lies in its ability to maintain consistent communication with customers, with over half of WhatsApp users checking the app daily. This ensures a high visibility for your offers, given the platform’s impressive 98% open rate for text messages.
Moreover, customers express a strong preference for this communication channel, with 53% stating their trust in brands reachable via chat apps, fostering a positive environment for potential purchases.
However, the advantages of integrating WhatsApp into your marketing strategy extend beyond these points. Continue reading to discover more about the numerous benefits offered by this influential marketing channel.
Benefits of WhatsApp Marketing for your Business
1- Nurturing relationships with customers which inreases your customer retention rate.
Benefit 1
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Utilizing messaging apps like WhatsApp enhances the connection between brands and their audience, with over 55% of individuals expressing a heightened sense of connection. This underscores WhatsApp marketing as a fail-safe strategy for cultivating enduring and meaningful relationships with customers. Establishing and nurturing such connections proves cost-effective for brands, as customer retention costs are notably lower, ranging from 5 to 25 times less than customer acquisition expenses.
WhatsApp offers businesses a range of personalized communication opportunities right from the start. From sending customized welcome messages and exclusive offers to extending birthday congratulations, brands can tailor their interactions with customers. This personalized approach fosters deeper engagement, with over 70% of consumers indicating a preference for and engagement with marketing messages that are personalized to their preferences.
2- High Conversion Rating for your prospects in Whatsapp
Benefit 2
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Selecting the right channel for your initial customer outreach is pivotal. Phone calls might be perceived as intrusive, while email and social media can result in reduced accessibility.
Enter WhatsApp, providing a convenient platform to gently guide your prospects towards making a purchase. Reports indicate that businesses have received responses from customers for 40% of their WhatsApp messages.
Moreover, messaging has proven to be a catalyst for conversions. Specifically, engaging in messaging after the initial contact with a prospect can amplify the conversion rate by 112.6%.
WhatsApp offers businesses a range of personalized communication opportunities right from the start. From sending customized welcome messages and exclusive offers to extending birthday congratulations, brands can tailor their interactions with customers. This personalized approach fosters deeper engagement, with over 70% of consumers indicating a preference for and engagement with marketing messages that are personalized to their preferences.
3- Higher sales with the power of Whatsapp Remarketing, auto follow ups and well planned lead nurturing.
Benefit 3
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WhatsApp marketing functions like a magical boost for your sales. A simple strategy, such as incorporating a WhatsApp phone number on your website, can yield a remarkable 27% increase in sales leads.
The ability to connect with a brand through any messaging app seems to inspire confidence in potential customers. A substantial 66% express a more positive outlook on making purchases from a company that actively engages on messaging platforms.
Furthermore, envision WhatsApp as a self-sufficient sales channel for your business. This becomes feasible due to the growing trend of consumers leaning towards making purchases through messaging apps. Approximately 60% of consumers anticipate an increased use of messengers for future purchases.
4- Reduced marketing expenditures contribute to overall cost-effectiveness
Benefit 4
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WhatsApp remains a cost-effective marketing channel, particularly appealing to small businesses due to its affordability. All it takes to initiate the process is installing the app and connecting to the Internet.
Furthermore, the likelihood of your message reaching the customer is significantly high, given that, on average, users check WhatsApp more than 23 times a day.
With the ability to drive conversions, enhance sales, foster meaningful customer relationships, and incur minimal marketing expenditures, WhatsApp marketing stands out as a remarkably economical choice.
